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In this blog I will said about digital marketing. Please read !

An Introduction to Digital Marketing -

In simple terms, digital marketing can be called as the process of promoting brands or products using the electronic media. It mainly takes place on the Internet. Other platforms include mobile phones, digital displays and any other digital medium. As the name suggests, it makes use of the digital technologies.

The primitive way of marketing included business owners to publicize their services or products on print media like radio and TV ads, hoardings, business cards and in numerous other comparable ways where Internet or online networking sites were not utilized for promotional activities. Traditional marketing strategies had constrained customer reach-ability and extent of driving customers' purchasing pattern.

Digital marketing includes:

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.

How digital marketing helps business

These days, it’s important to have a strong online presence, coupled with a great brand that is presented uniformly across all mediums. Digital marketing is an essential part of this for companies who want to utilise the power of the internet in order to boost business.

A business should always pay attention to where its customers are, and those who have customers on the net with a strong online presence are more likely to succeed. This is even true of local businesses, as with mobile has come location services, making it easy for mobile users to find a company who uses maps on social and its website.

Difference b/w traditional marketing & digital marketing

Traditional Marketing

Communication is unidirectional in traditional marketing, which means, an organization communicates about its services with its audiences.

Medium of communication in traditional marketing is generally phone calls, emails, and letters.

Campaign in Traditional marketing takes more time as designing, preparing, and launching are involved.

It is best for reaching local audience.

It is almost impossible to measure the effectiveness of a traditional marketing campaign.

Digital Marketing

Communication is bidirectional in Digital Marketing as businesses can communicate with customers and customers can ask queries or make suggestions to businesses as well.

Medium of communication is more powerful and involves social media websites, chats, apps and Email.

Digital marketing campaigns can be developed quite rapidly and with digital tools, channelizing Digital Marketing campaigns is easier.

It is very effective for reaching global audiences.

Digital Marketing lets you measure the effectiveness of a digital marketing campaign through analytics.